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Core values

High efficiency, high benefit and harmony; the strategic objectives: to develop, produce and process by taking use of rich yak resources in China Tibet and Qinghai-Tibet Plateau, applying modern bio-engineering technology and relying on the wisdom, diligence and hard work.

Business philosophy

Developing yak milk industry, benefiting Tibetan people and creating ethnic characteristic milk and world’s high quality milk – Chinese national milk with craftsmen spirit.

Operation idea

Based on product operation, driven by capital and asset operation and guided by brand operation to build a hundred-year national milk brand.

Management philosophy

People orientation and regulation guiding with clear incentives.

 

Corporate culture

Benevolence, righteousness, propriety, wisdom and faith to construct efficient, benefiting and harmonious Treasure of Plateau.

 

Corporate spirit
 
Unity, struggle, loyalty, trustworthiness, innovation and pioneer.

Management concept

Institutionalization, standardization, normalization, routinization and simplification.

Corporate culture

Benevolence, filial piety, loyalty, moderation and gratitude.