中 文 | English

Brand Overview

 

On May 18, 2000, Treasure of Plateau Yak Dairy Industry Co., Ltd. was established, which is the largest and most modern dairy processing enterprise in Tibet.

It is not only the pioneer of China's high-end yak milk, but also one of the standard setters of the Yak dairy industry in China. On June 6, 2012, the Treasure of Plateau gave helping hands to Chinese weightlifting team. On September 19, 2013, in order to counterattack foreign milk enterprises’ squeeze, the Program to Promote the Enterprises Merger and Reorganization in Infant Formula Milk Powder Industry that was drafted by the Ministry of Industry and Information Technology of the People's Republic of China was issued, where the Treasure of Plateau was targeted as one of the five enterprises emphatically supported by the government.

 

At present, four national milk processing and breeding demonstration bases have been built in Lhasa in Tibet, Ruoergai in Sichuan, Huangnan in Qinghai and Gannan in Gansu to produce three series of products in more than 20 varieties. The company has passed the certification of ISO9001 Quality Management System and ISO14001 Environmental Management System, Hazard Analysis and Critical Control Point (HACCP) System, Integrity Management System, Good Manufacturing Practice (GMP), the Chinese ORGANIC, the USDA and the ECOCERT SA. The company has taken the lead in formulating the China’s national yak milk industry standards, and is applying for the yak milk production and processing standards of China and the world, so as to promote the healthy and orderly development of the international and domestic yak milk industry. Treasure of Plateau has become the largest and most modern leader in yak dairy processing as well as national key leading enterprise of agricultural industrialization and poverty alleviation star enterprise.

 


In 2017, Treasure of Plateau, through the acquisition of fresh yak milk has increased the farm household income of about RMB40 million, including more than 800 poverty-stricken families, helping more than 387 herdsmen out of poverty. As a result, the annual income per household grows at least RMB30,000. The milk payment to high-income households is up to RMB40,000, and to the lowest income households, it tops RMB5000. The company was awarded the Sichuan star enterprise for poverty alleviation.


The international dairy grand meeting - the 23rd Annual Meeting of China Dairy Industry Association and the 17th Dairy Technology & Equipment Exhibition were held in Hohhot On August 2017. The annual meeting is themed by "the Belt and Road relating to the global dairy industry development". As a member of the China Dairy Industry Association, Treasure of Plateau attended the annual meeting and the TREASURE OF PLATEAU organic whole yak milk powder won the "Excellent New Product Award".


Treasure of Plateau aims to develop yak milk industry and benefit Tibetan people. The company adheres to the business philosophy of creating ethnic characteristic milk and world’s high quality milk – Chinese national milk by advocating morality, observing law and craftsman spirit and promises to produce credible products.